In our experience, we have learned that the best price comes from the best preparation. As your real estate adviser it is our intention to help you maximise your price and to make the sale of your property an enjoyable and rewarding experience.
Preparation is the key to success. Make your home sparkle inside and out. We can assist if you need cleaners or tradespeople as we all live with an annoying lock or window that needs rectifying before selling or leasing. Take away objections by having everything working before you go to market.
Outside is as important as inside, a good tidy up including mulching if required. A positive first impression takes the stress out of leasing and selling.
Your home is your greatest asset
In life and real estate it is often said that your principal place of residence is possibly your biggest asset.
With this in mind it is important that as a property owner you do all you can to maintain the property throughout its lifetime to protect and grow your asset, so at the time of eventual sale you receive the best possible outcome from your investment.
Clean and sparkling homes sell well
If you do the work for a potential buyer and your property is clean, crisp, and complete and:
- is well maintained and freshly painted;
- has manicured lawns and the gutters and downpipes are free from rust and holes;
- has eaves that are spotless and fresh;
This could have a significant impact at sale time.
A home that doesn’t require work is an attractive prospect
Maintaining and preparing your home for sale is a successful strategy for everyone involved. Often incoming purchasers are stretched to their limit and would not qualify for a renovation loan. This is the reason why people will pay more for a finished, neat and well-maintained property.
A bank will loan on a property’s actual current value. A bank does not favour lending on unfinished or damaged properties. However, if the property has a clean bill of health, the new purchaser is effectively getting a renovation loan on a product with no risk. It’s a win, win.
Think like a purchaser
The golden rule of thumb is – if something needs to be repaired – fix it! Walk through and be picky – try and see what a potential purchaser will see, not what you have overlooked for years. Make a list of repairs and improvements that need to be made.
Buyers will mentally add up the perceived costs of repairing all those minor flaws and end up with an amount that is generally much higher than your actual costs will be. You may believe the repairs are insignificant, however the buyer may question the maintenance and upkeep of the rest of the property.
Necessary, noncritical minor repairs and perceived owner neglect will either lower the price or lengthen the time to sell.
Look at the colour palette that you have used in your home. If you have used striking, bold colours, it might be time to neutralise them. Your objective is to make your home appeal to the largest possible segment of the market. Ask yourself, How many prospective buyers would feel able to move into my home with their own furniture and not want to replace the carpet or repaint then walls?"
- Position your property on the market to be as liveable to as many people as possible.
Preparing your home for photography
When it comes time to market a property, there are no shortcuts to a great price. A lot of preparation has to be undertaken, therefore, to make sure your property hooks and pulls a potential buyer in. When a buyer sees your property online or in person, she or he must think, "that’s the one". Photographs of your property are one of the main ways to draw in a buyer. They matter because they are the first point of contact that a buyer has with your property. Therefore, it is essential that you present your property in the best possible way. Excellent presentation and high-quality photographs seduce a buyer into a home. Photography and presentation go hand-in-hand.
If you’re preparing a property for photos, that’s exactly the way it should appear for each and every open home, for each and every buyer inspection, and throughout the marketing campaign.
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